The Meaning of SEO
SEO stands for Search Engine Optimisation. It refers to the process of increasing website traffic by achieving high ranking on search engine result page. Since Google dominates the search engine market, SEO often refers to optimisation for Google.
SEO is also the abbreviation for Search Experience Optimisation. Focusing on search experience will lead to relevant high quality content, and pleasant user experience. This is the approach we take to ensure your long term success.
Benefits of SEO
People are more likely to inquire if they trust your business. Yet some factors are often overlooked by web designers and developers, costing you lost sales.
We work with you to manage online reputation and take care of trust factors, so you may have better conversion from website traffic, regardless of how people come to your website.
Drive Qualified Traffic
Ranking for the wrong keywords will not bring qualified traffic, or will not bring much traffic at all.
We work with you to understand searchers’ intention, create tailored content, improve ranking for search keywords with significant search volumes, and attract clicks through optimized appearance in search results.
Get More Leads
With paid advertising, you get traffic while the campaign is running. Once you stop advertising or use up the budget, the traffic drops sharply.
Traffic from organic search results is not restricted by advertising budget. It takes time to achieve ranking, but has the potential to generate more leads in the long term, with the same budget.
A website is more valuable if it generates leads. SEO is an investment into your website so that it will generate leads, and become a valuable online asset.
Ranking in search results is relative and dynamic. It depends not only on how well you perform, but also how well your competitors do. Continuous investment is required to improve and maintain ranking. For this reason, a successful SEO campaign needs a long term partnership and ongoing commitment.
We aim to be your long term partner by continuously adding value to your website with measurable progress and results. We achieve this using a transparent approach, and openly communicate what needs to be done, how to do it, and the most suitable party for the tasks.
Put Users First
Create quality contents and a pleasant user experience.
FOCUS ON YOUR BUSINESS GOAL
Ranking positions and website traffic mean nothing, unless they increase sales. We focus on your end goal of sales, and work backwards to attract leads.
A BALANCE OF SHORT TERM AND LONG TERM RESULTS
We work around your budget to achieve short term and long term results.
PROPRIETARY SYSTEM TO BOOST PAGE SPEED
We have developed a propriety website builder to create lightweight pages and boost page speed, when speed matters.
Optimising search experience to ensure long term success
Our SEO Process
Understand your business, your target customers, and your differences. How do your potential customers search?
Write in-depth article about topics of interests around search keywords, and optimise search result appearance with rich snippets.
Promote content and seek editorial backlinks from relevant websites.
Monitor and Update
Monitor search results, implement new features, and update articles to include new information.
We help small businesses to reach new customers online, both locally and internationally.